The ratings are in, and BH90210 took a big hit in the ratings in week 2.
BH90210 Season 1 Episode 2 scored 2.6 million total viewers and a 0.9 rating in the 18-49 demo.
The numbers were enough to win the slot in the demo, but it did not win the night this week.
Given that the show has proven to have heavy post-airdate viewing, it's possible that some of the losses will be salvaged when DVR and on-demand metrics are factored in.
However, a 40% demo drop week-to-week in linear ratings is not good. All eyes will be on the next four episodes to see if the show can level off or even rise slightly.
Related: BH90210 Season 1 Episode 2 Review: The Pitch
Before BH90210, Masterchef had 3 million total viewers and a 0.8 rating, up slightly from its last original.
America's Got Talent led the night with 7.7 million total viewers and a 1.1 rating in the demo, but it was down over 25% in the demo week-to-week.
Songland was stable with 3.7 million total viewers ad a 0.7 rating. The InBetween had another 0.4 rating and 2.4 million total viewers.
Related: BH90210 Makes a Big Splash
Big Brother was down ever so slightly to 4.3 million viewers and a 1.0 rating.
Bulletproof and Hypnotize Me on The CW both scored paltry 0.1 ratings.
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